Sanad

A marketplace that has the corner shop's back.

Industry
B2B marketplace
Market
Saudi Arabia
Services
Brand identity
Sanad coverWBDS 2023

01The story

Sanad launched in Saudi Arabia in 2021. It connects mini markets, known as baqalas, and restaurants with manufacturers and wholesalers, so they can order what they stock in one place.

Sanad means support in Arabic. We gave it a bold, ribbon-like S that works in Arabic and English, deep blues that feel dependable, and a gradient that keeps it fresh.

The identity runs across the app, the receipts and the warehouse floor.

02The work

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Tell us what you are building. We will bring the ideas, the team and the printing press.